Millesimé
Millesimé was created in 2011 with the aim of helping companies to strengthen ties and show their leadership through a different and exclusive hospitality tool, same that places high value on gastronomy. Nicolás Vale is founder and president of Millesimé México, which offers Mexican businessmen and its strategic partners, as well as the media and public figures, the opportunity to bask in the best gastronomic products from Mexico and worldwide on a yearly basis, whilst sharing the table around creations of the best chefs in the country and on the planet, and having a space for coexistence and networking in a festive setting, marked each year by a different creative concept.
Wine Nation
Nicolás is also the creative director and executive producer for this project, promoting wine production, gastronomy and wine culture in our country. The experience, in a similar spirit to that of Millesimé, brings together business leaders and public figures from Mexico yearly, around the tasting of the best Mexican labels, ranging from those of large wineries to those of small producers. “Nación de Vinos” is not just an annual social and business event: much more than that, it is a platform that creates industry.
Dreams by Mastercard
Nicolás created this experience for Mastercard and its strategic partners in which the “haute cuisine” of chefs Jorge Vallejo, Édgar Núñez and Paco Ruano, came together within an immersive theater. The attendees toured 5 rooms in five different eras (the Colonia, the Porfiriato, the 40s, the 80s and the future) whilst tasting a 5-course menu – especially created – to tell the story of a woman, lost in time. Dreams still renders a milestone in Latin America, both in reference to the history of brand experiences, and in branding terms.
Studio 54 by Club Premier Aereoméxico
Nicolás created this immersive theater experience in order to reinforce the position of Club Premier as a platform for unforgettable experiences, to consolidate its strategic alliances with other brands and to endow it with a narrative that linked branding, party and art; making the most of the technological features of Inspark, amusement tech-park, Studio 54 was recreated to offer the visitor an experience that led him to listen to Grace Jones’s confessions in her dressing room, be photographed by Andy Warhol or attend the ending of the love triangle between Mick Jagger, Bianca Jagger and Jerry Hall with a mix of 40 actors on stage, 360 video projections, premium spirit and many hours of the best disco music.